Sunday, May 1, 2011

Five Different Logo File Formats That Are Used By Graphic Designers

It depends on a graphic designer if he will deliver you with file format that you can easily use but often times this is not the case. A client usually doesn’t know about the technical aspects of files and their extensions which eventually confuse them. Sometimes they don’t even have appropriate software to use plus they don’t know the file conversion.

Here is some typical logo file formats that will help you understand how to use them, when to use them and which software would recognize and support them.


Encapsulated post script is the standard. Graphic designers uses them in order to import and export postscript files. EPS files can bring in great many advantages for a designer as it can contain a picture perfect combination of graphics, text and images. Postscript files are more versatile form of expression which renders a great room of creativity for a professional graphic designer.


Joint photographic expert group- JPEG is a widely used file format which is often considered perfect for picture perfect display of images and photos. Likeability has increased a lot of JPEGS since the day of its inception because of the high-end quality transparency and animation it offers. Another file format that is commonly used by not only graphic designers but regular computer users is GIF that has all the same capabilities like the way JPEGS have.


TIFF can be good for the images that are planned for future printing purposes. Printing demands high end graphics and this is wholeheartedly served by TIFF. This file format which is an acronym for tagged image file format not only supports LAB and RGB but CMYK colors which renders a clear and complete vision.


And who can forget PSD which is an acronym for Photoshop document is an all time favorite of all the contemporary graphic designers. This is basically done on Photoshop which is well known graphic design software. It is raster based which is based on lots of layers and channels designed on Photoshop are saved in this particular file format. It supports almost every image mode including RGB, duotone, LAB etc. Photoshop can be the best software if one wants to convert PSD files to TIFF, PNG, BMP etc.


Adobe illustrator simply known as AI is another file format for graphic designers when it comes to graphic designing for it provides an extra room for editing. Furthermore, you can expect a high quality printed material in the end.

Therefore, now you know what are the different file formats that are preferred by contemporary graphic designers especially when it comes to logo designing?

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