Friday, December 11, 2009

In Logo Designing, Color Says a Lot!

In order to attach emotion to a logo, most of the logo designs are created with single color, typically with a primary color of a brand. Sometimes, more than 2 colors are used, but it is happened very rarely, because logo designs which are overwhelmed with more than two colors are usually failed to create emotional association in the mind of a consumer with the brand.

Every color in this world contains some sort of meaning, and together the eyes and brain produce a cogitative and emotional response to each color. For instance, white is considered as the symbol of purity in UK, whereas in China, white symbolize the grief and sadness.

Hence, it is suggested by the brand and logo design experts that you, as a business owner, should use single color which is your brand identity. Two logo design colors can be used but more than 2 colors are not preferred. Moreover, logos which are based on single color can be placed easily on different mediums like business cards, letterheads and other marketing collateral.

The Color of Virgin Logo

The color Red in exactly portrays the real image of the Company i.e. “Virgin”. Virgin makes sure that exactly the right red of their brand should appear everywhere, such as marketing and publicity material, trains, cola cans and so on.

Friday, December 4, 2009

Education Logo – a Reflector of the Real Educational Image

Education Logo should portray the real image of an educational institution. Educational institutions are not only meant to provide education, but they need to teach the real values, discipline and the right way to live life. Therefore, education logo design should reflect that positive attitude with the aesthetic sense of a designer.

The basic purpose of an education logo is to attract children and their parents at the same time. Parents are needed to get attracted as they will decide whether to send their children to a particular institution or not. Whereas, children should relate themselves with the logo that they are a part of the best educational institution in the neighborhood.

An education logo design should be simple and should not look similar with any other existing education logo design. Uniqueness and innovation should be a trait of an education logo. Color, font and overall theme and style should best describe the philosophy of an educational institution.

One can get a good education logo by choosing a ready made template, but it is better to go with a professional logo design company. They know how to customize the logo according to the need of an educational institution and how to reflect the real philosophy of a custom logo design of an educational institution.