Friday, December 11, 2009

In Logo Designing, Color Says a Lot!

In order to attach emotion to a logo, most of the logo designs are created with single color, typically with a primary color of a brand. Sometimes, more than 2 colors are used, but it is happened very rarely, because logo designs which are overwhelmed with more than two colors are usually failed to create emotional association in the mind of a consumer with the brand.

Every color in this world contains some sort of meaning, and together the eyes and brain produce a cogitative and emotional response to each color. For instance, white is considered as the symbol of purity in UK, whereas in China, white symbolize the grief and sadness.

Hence, it is suggested by the brand and logo design experts that you, as a business owner, should use single color which is your brand identity. Two logo design colors can be used but more than 2 colors are not preferred. Moreover, logos which are based on single color can be placed easily on different mediums like business cards, letterheads and other marketing collateral.

The Color of Virgin Logo

The color Red in exactly portrays the real image of the Company i.e. “Virgin”. Virgin makes sure that exactly the right red of their brand should appear everywhere, such as marketing and publicity material, trains, cola cans and so on.

Friday, December 4, 2009

Education Logo – a Reflector of the Real Educational Image

Education Logo should portray the real image of an educational institution. Educational institutions are not only meant to provide education, but they need to teach the real values, discipline and the right way to live life. Therefore, education logo design should reflect that positive attitude with the aesthetic sense of a designer.

The basic purpose of an education logo is to attract children and their parents at the same time. Parents are needed to get attracted as they will decide whether to send their children to a particular institution or not. Whereas, children should relate themselves with the logo that they are a part of the best educational institution in the neighborhood.

An education logo design should be simple and should not look similar with any other existing education logo design. Uniqueness and innovation should be a trait of an education logo. Color, font and overall theme and style should best describe the philosophy of an educational institution.

One can get a good education logo by choosing a ready made template, but it is better to go with a professional logo design company. They know how to customize the logo according to the need of an educational institution and how to reflect the real philosophy of a custom logo design of an educational institution.

Thursday, November 26, 2009

Restaurant Business Logo Design Works as a Rocket!

A compelling restaurant business logo is the cornerstone of your restaurant identity. Restaurant custom logo design is that which conveys the sophistication, the energy and the style of each dining experience.

Benefits from Restaurant Marketing through Unique Custom Business Logo Design
When it comes to design attitude, logos created for restaurants and food service industries have perhaps the widest range available. In no other design category does the corporate identity reflect the character and personality than that of marks restaurant business logos and food service companies.

The direction of the image is dictated by economical factors:

• Does the restaurant, bar or grill wish to market themselves as an upscale trendy eatery?
• Or more along the lines of a budget, fast food hamburger, pizzeria, sandwich shop or grill?
• Does the restaurant specialize in particular cuisine - Indian, Chinese or Mexican to name a few - and are there cultural implications of same?
• Does the eatery wish to appeal to a conservative crowd or the weekend party market that are more likely to identify with a design that features zany characters or mascots?

If your restaurant is brand new, then you have the perfect opportunity to really make an impression on your intended target niche. Depending on the type of restaurant, there are tons of ideas that you can incorporate into your restaurant design to make your restaurant look more appealing to potential customers and diners.

Your restaurant logo might encompass a common theme that can easily be related back to you. For example, your restaurant's logo symbol might incorporate a crab (seafood restaurant), a pig (for those who sell lots of BBQ), an animated vegetable (vegetarian cuisine), a dog (hot dog stand), an ice cream cone (if you sell lots of frozen desserts), or some other easily recognizable symbol. You are only limited in the design of your restaurant logo by the bounds of your own imagination and creativity.

Getting the most effective logo for your restaurant does not have to put a huge dent in your budget. There are a good number of logo designers doing business online that offer ultra low prices on very professionally designed and well-thought out logos that can be used in all of your branding and promotional efforts for years into the future.

Saturday, November 21, 2009

The Best Way to Go in for Professional Business Logo Design

Nothing beats proper planning in any field and it is the same for a logo design too. Some people just do not bother about their organization's logo and try to design the same from any cheap organization.

One should remember that a proper logo design is extremely vital for the organization's business. People might ask how does a logo change the way an organization conducts business. If you are dealing with small clients, then it is no big deal, but if you are dealing with big clients, then the professional logo design plays a big part.

These clients look into all the details of your company to assess its value and before conducting any business with them. They know that any good company worth their salt will have a professionally designed logo.

There are some graphic artists who have a decent knowledge about logos and have designed a few of them too, but they shall not be able to design a proper corporate logo design.

These logos should best be left in the care of professional custom logo design companies that have a proven track record in designing such logos. They know the exact combination of lines and curves that will best represent your company and they use them with precision and with telling effect when they undertake your organization's business logo design. These logo design companies deal in business logo design have a full team that act together to design your logo. Just visit any custom logo design company and you will be amazed to see the manpower allotted to certain projects.

The custom logo design company has the capacity to deliver a good in 2 days or 2 weeks. It depends on the money you pay them and how fast you want your job to be completed. The end result that you desire is a professionally designed logo for your organization, a logo that states more about your organization, one that will remember in the minds of people once they see it. Only creative brains of the advertising agency can achieve this type of logo.

Entrust them with the task of your business logo design and relax for some days for the final product. It shall not be long before your organization's logo too will be famous worldwide.

Friday, November 6, 2009

Why Choose the Services of Professional Logo Designers!

Truly large brands are far more than just symbols for products or service, they are ambigrams that en-capture the desires of the consumers, they are standards which made the consumers to remember the product or service. The company logo design must serve the purpose of brand identity and integrity as well as consumers perceptions, whatever the size of the business.

A company logos design becomes the illustration of the business and plays an ideal role in forming the first aggressive impact on - good or bad – depending on the quality and taste of the logos design.

Marketing and sales experts and very established logo design creators address that fact again and again that for logo designing we must come up with the structure of company’s product, target audience, branding and other intangibles with core concentration on the name of company or the product they are making out or the service they are providing, all the things must be blended in minimum possible hierarchy of text, image etc.

Professional logo designers are the best choices to go for a corporate logo design which posse’s uniqueness of its own kind. They are the professional logo designers which builds the credibility and attraction in your target market. In comparison to professional logo designers the inexperience and freelance designer made the fool of logo designing as they usually use clipart and mending techniques which are extremely hazardous.

So to prevent that disaster of being betrayed the every business should choose a logo design companies which are the emblems of perfection and they will guarantee you the brand success.

Wednesday, November 4, 2009

Characteristics of an Extraordinary Logo Design

If a picture says thousand words all by itself then the company’s professional logo design is the most important thing which bolds out the first impression on the consumer and in the market.

Before any knowledge of the company has been acquired, perceptions have already been formulated based off of the logo. Look at this logo design for example.

• What things might come to storming brain?
• What pros did you assume: clean, moderate, tech-savvy, conventional, boring?
• What type of company do you think would use this logo?
• You likely wouldn’t assume this logo for a restaurant, but you might assume it as automobile company logo design.

What makes a good logo?

It’s quite difficult to screen out what really makes a great logo design but certainly there are some common characteristics which that all the best logos design share. Let’s have a glance over some famous logo designs.

What Characteristics are Making Them 
Outstanding and Extraordinary?

Colors Sweetness

The majority of company logos design consists of but a single color, typically a primary color. Some may have two colors, but rarely do you see more than two colors. This makes it easy to attach an emotion to a logo. Together the eyes and brain produce a cognitive and emotional response to each color. Because of this, colors themselves take on meanings.

Simplicity Defines Elegance

“If you can’t explain the idea in one sentence over the telephone, it won’t work.” - Lou Danziger.
You will notice in the above logos design there’s nothing overly fancy, no gradients or drop-shadows, just clean and simple lines. This helps to make the logo easy to recall on demand and pick it out from the many other logos you are bombarded with on a daily basis.

Design for Multiple Media in Mind

One thing remains constant - change. The constant evolution of media and information delivery systems of today’s times means that a company logo design will likely take on more than one form of medium in its lifespan. This allows for the logo to be easily placed on billboards, on business cards, on black and white fax copies, mugs, t-shirts, mouse pads and all the rest.

Logo Durability

A logo should be able to convey its message over a prolonged period of time and it must be able to adapt to cultural changes. It might be exciting to design a logo that is influenced by a trendy typeface, but it will become outdated and need to be replaced in later years.

Wednesday, October 28, 2009

Logos and Designs - Types of Script based Logos Designs

Script based logos designs are the most antique form in the world of logos and design. These are also the most widely used logotypes in the history of logos and design without much doubt. At first, script or text based logos designs were limited to writing the name of a company or brand in a simple or different way for that matter. With the passage of time, logos and designs were brought together and became an art form where logos became designs and designs became logos.

Some script logos designs bear certain shapes to depict the message of a company or brand. These logos designs may be triangular scripts, circles, squares or have some unique contours. A number of script logo designs are composed in different directions for example vertically, diagonally and in opposite directions also.

Certain script logos designs are composed in such a way that they portray an image of sorts.

Another form of script logos designs is created by writing them in a manner that enables the script to be read in more ways than one. These logos designs are called ambigrams which can be read as the same word or a different word either by rotating, flipping or spelling them backwards. Specialist logos designers can be found in the field of logos and design who deeply concentrate on ambigrams as their medium.



The sphere of logos and design unlimited and more information about typographical logos designs will follow in upcoming articles.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.

Friday, October 9, 2009

Hire Professionals to Create Your Brand Identity

Brand identity is the blend of reliable visual rudiments that are worn in your marketing materials. A crucial brand identity kit consists of a logo, business card, letterhead, and envelope. It can be vast to contain a Web site, brochure, folder, flyer, or any other professionally designed pieces.Hire a professional logo designer to create identity of your company. Because they offer authentic and stand out logo designs like business logo design, corporate logo design, company logo design and many more in your budget.

The very first obsession that catches the viewers’ eyes when they open any website is the logo of the organization. Brand uniqueness of a company is highly influenced by its attractive logo. A firm or a company or even an entrepreneur needs professional logo design. Business logo magnifies the company image and influence business identity to a great extent.

A professional logo design is the product of shear hard work which is sandwiched in with all the technicalities like attractive colors and shapes done with a concept in mind.

Hire a dynamic logo design company experiencing in all types of logo designing jobs. Comprised with team of logo designers that can create business logo, icon design, and corporate logo and customized logo design.

If you think that your logo should stand out from your competitors then you can depend upon the professional logo designers. A one time initial investment now can create an ever lasting image of your business.

Is just a URL or Web design is enough to make your customer recall your website?

In an emerging world of technology, where internet became one of the most important part of our life and provided us with a facility of reaching all around the globe in just few clicks only. The identity of a website to maintain is getting rare and scarce. So there is always been a need to make your separate mark in the internet world where trillions of web sites making their entry every single second.

Let's have a look at one of the most neglected properties of a website. Well, am talking about a Website logo design. Most website owners fail to appreciate the importance of a logo in bringing more and more customers to there site. Because of so much website traffic the viewer doesn’t have a strong memory to remember the same website he/she visited almost an hour back but a web design logos can play a flaggy role in memorizing the URL.

Generally, a web logo gives your site a unique feel and will attract more users because of its unique design.
Just like in other online businesses, a web site ought to have a flexible and prominent logo that keeps tweaking to some extent, all through the year to keep members entertained and persuade them to visit your site now and again.

Always change your web site logo occasionally as it brings the freshness and uniqueness to your website. For example, it might be your web site's anniversary, Christmas, Easter, Halloween, Valentines Day etc. Reflection of these events gives your website a boost.

But keep in mind that you should not completely change your logo from the first form. Leave the basics as they were, just adding few new features related to the occasion or holiday can do your work.

For Halloween you can use pumpkin or some scary image, for Valentine's Day- there must be roses around your logo, for the New Year – the New Year gift hamper with sweets and chocolates can make your way to the viewer desire.

Two of the best examples of greatest logo management are YAHOO and GOOGLE. They put so much attention to their logo by constantly changing it to reflect the occasion. Perhaps you should take time to do something like that on your web site since the main aim of launching a web site is to attract more and more viewers.

Tuesday, October 6, 2009


World Wide Web is the most important thing of the current world of internet, which is making us enable to reach the world on a single click. Since when the internet started to grow after the end of 20th century the world wide web number has also increased in huge amount for about thousands to millions and reaching up to trillion because now every one can access and generate a website gathered with a localize information. As the website business grows, the familiarization increases. So the need of making your website in a stand alone position the most of the corporate web sites started to design there web design logos. The good example of professionally designed logos here could be Yahoo, Google, Facebook, Orkut etc.

Therefore, the need of a web logo takes you to the skills wanted for designing attractive logos are as under:

1. An excellent web designer can sometimes is not able to create the best logo design due to lack of logo designing knowledge. So the first thing in designing a logo is that you must have an effective graphic and logo design skill and having a relevant education towards it.

2. Creativity and a flare of design abilities makes you differ from the most designers.

3. Research and knowledge of the target market is important that help you design a result-oriented logo.

4. Basic design concepts and the initial image of the logo must be in mind, which helps you to tweak many imaginative themes on it.

5. Sketching must be done whenever any idea punches up your mind using different color or even different formatting styles.

6. Always keep your brain focused to the client requirement and the profile of a website to achieve the ultimate goal.

7. It is very important that the logo can be effectively work in black in white version also as it can be copied or faxed whenever it is needed to.

8. Fun and funky, sleek and professional, a good visual design goes a long way to projecting the desired image and increasing the effectiveness of a website.

Tuesday, September 29, 2009


The word “Fashion” startles us with a flare of style, elegance and charisma; it’s something which represents the generations and their lifestyle, their taste of dressing them selves. Fashion changes like winds and seasons, even with the dawn of a new day.

As the fashion changes every day, the fashion industry is also booming and rising as the sun rises on its maximum height. Now being fashionable is the status symbol and a person’s identity.

So with all that the competition between the fashion designers and entrepreneurs is on its peak. More and more fashion designers are coming to the industry to make their own mark. But bigger brand names are always be on top and getting paid highly according to their names and their authentic logos.

Now a days a difference between a “Fashionable” person and a “Unfashionable” person can be determined by the tag or a logo wore by him/her. Like jeans brand ‘Levis’ is always been famous for its brown leathery tags and ‘Nike’ right mark is famous for its may products and people buy it because of it international branding logo. There are thousands of many more examples (Addidas, Calvin Klein, Gucci, Armani etc.) can assure the importance of the Fashion logo design.

The logo design is itself an art and in fashion industry its became an symbol towards the embarking success, if a fashion brand has a strong profile and a stylish logo to support with then the buyer will surely not even have a look at it but he/she will buy the product at any cost tagged on.

Fashion logo designs are created to boost the market of the products, these products can be anything from clothes, shoes and to jewelry. The logo design is the costing phenomena for them.

The other specific turn out for having a fashion logo at your product is the that it is then prevented from the piracy of the original design. Its like a copy write feature to it.

Hence it is noticed that the well designed fashioned logos can create a big difference in the industry and surely increase the business as well as customer reliability.