Thursday, April 29, 2010

Why A Custom Logo Design But Not A Regular Logo?

A custom logo design is something that should be considered as a primary logo option for your business. there are many reasons why a custom logo design is far superior than a regular logo design, on top of the list is that a custom logo design gives your company the look your company deserve, and in such a manner that your logo depicts the most appropriate theme and message of your business firm. At the other hand, a regular logo design is something that is made without putting down all the business theme elements on the canvas just for the sake of money and time saving. This is why a regular logo design does not give a company the benefits it deserves.

Now talking about the custom logos, let’s see how the basic elements of logo designing should be incorporated into a custom logo design:

• Try different sizes to prevent future tribulations:
Your custom logo design should be made in a manner that it resizes well at any size, whether it’s huge and placed on a truck or as tiny as on a badge.For example Fargo Logo Designs for famous for their font and size selections that fit well on any back ground.

• Make it to use with different backgrounds:
A custom logo design should be finalized after checking with different backgrounds so whenever you need to put it on a place where the logo doesn’t go in accordance with the current background you can change its background without a second thought.

• Make sure your custom logo design works well in black and white too:
Here’s why a custom logo is best for any business. With a custom logo design you have got the authority to create it in a black and white mode. For me, a black and white logo is the best one to work with because of the reason that the most important thing in a logo design is its design but not its colors, so when you work in black and white it lets you easily add colors later on.

Hence, these are the reasons why a custom logo design is essential and you should follow the given pointers to make yours.

Saturday, April 24, 2010

Do You Know What Is A Blog, And The Difference Between A Blog And A Web Site?

If you don’t know the difference between a website and a blog, or cannot explain it to anyone when asked; you aren’t the only one. Many entrepreneurs don’t know the exact difference between regular website design and blogs and this is why I came up with this piece of writing.

I am myself a web developer/blogger for so many years (not exactly a blogger some years back as there was no concept of blogging at all) and I always had this problem of updating the data base or information on an existing website whether it is the price changes of products or services, new product versions info or business updates. The biggest problem in web site updating is that you have to put the updates on the existing pages by editing the pages or either uploading new pages by an FTP program or a web uploader tool. It was quite a mess for all the web designers out there till the concept of Blogging came in, then; everything got changed in an instance.

A blog, previously known as a web log or an online diary was launched in early 90s but wasn’t much known until 2007. In the early blogging times the blogs weren’t free to use and therefore only few businesses attained blogs for their promotions, also for the fact that there were only fewer options and tools for blogging those days which didn’t allow marketers or business persons to fulfill their business needs. In 2007 Google launched the all new “BLOGGER” ( which had so many cool and handy features along with the great news that it had become FREE!!! Although the company that made blogger “free to use” in February 2003 was Pyra Labs (Pyra Lab was the company that actually launched blogger On August 23, 1999 but it wasn’t in the shape how the blogger is in right now). When it got transferred on Google servers people rush towards it as Google was considered one of the most trustworthy companies on the World Wide Web, entrepreneurs decided to make blogger a part of their business instantly.

Today, Blogging is a part of every business, and every person who wants to show something to the world, whether it’s his passion or his achievements, blogging has become a vital part in our lives. Blogging has made our tasks easier then the complicated web site designs where posting comments, votes and updates were really difficult. Now we can easily communicate with people on blogs and add all of the things that we could add on web sites by web designing like images, JAVA scripts, HTML coding and more in a lot easier way.

Tuesday, April 20, 2010

Stationary Design- An Effective Marketing Tool For Your Business

Business stationeries plays a key role in overall branding of your company, it basically talks to your potential customers and general public on behalf of your company. Business stationeries include business cards, letter heads, envelopes etc.

Business cards are the first most important thing in stationary design. It is the first impression that you leave on your prospective customer and as it is said that the first impression is the last impression. For example, if you are in a rush and as you don’t have a business card, you provided your contact information on a paper, imagine what would he think about you and your business?

So I will not be wrong if I say that business card is your corporate identity, your prospective customer will judge you by that business card so it should be something that is both impressive and unique.

Another important stationary design is a company’s letter head. A little piece of paper has an enormous impact on your business marketing so don’t ever underestimate its value. Most of the people now consider a letter head as an important ingredient alongside your logo.

In order to increase the credibility of your business, one should know the importance of distinctive stationary design. Most of the small companies ignore the importance of business stationeries as they have just dipped their toes into this business and they believe that it will cost them too much.

Thereby, you cannot deny the importance of stationary design in the overall marketing strategy for your business. In order to stand out in a huge competitive crowd one must consider stationary designs as a major part of your business marketing strategy.

Saturday, April 17, 2010

Use My Body As Your Logo!

You have heard about banner, TV and paper advertisements, but there’s a minor chance that you know about the kind of advertisement I am going to tell you. It’s the body advertisement AKA live advertisement!

In this kind of advertisement a person gives you an offer to put your logo on any of his/her body part (of his/her choice) on a particular cost with a certain time limit contract to keep that logo intact on his/her body. Yes, I know it sounds insane but it’s damn real and you got to believe it and if you don’t, check this video out:

Still don’t believe? Check out this website: As a matter of fact this is not the only site but there are many sites dedicated to this thing which you can find by looking up on Google. Even these kind of crazy auctions are available on eBay! If you search on eBay, you will definitely find one, or many crazy nuts selling the opportunity to put your logo on some visible part of their body in the form of a “henna tattoo” for up to a three month time span. Prices can vary around $1000-$50,000; based on the person and the part of the body, as a forehead will cost you more than the back of a hand.

Last night, I found an auction on eBay which goes like this;

“Hi, my name is Daniel and I can place your company’s logo, personal logo or slogan on my forehead with a henna tattoo for 2 months. With this auction, also there is a guarantee that I will spend at least 2 hours in public view per day, and distribute flyers & business cards to anyone who asks about the artwork. No swear word or morally objectionable material will be acceptable. Tattoo colors are limited to black, reds, browns, yellows and oranges.”

You read that? Wasn’t it crazy? Well if you ask me I’ll say HELL YES! It was crazy. Now, if we talk about the benefits and detriments which can be encountered by this “new advertisement era”, there would be many. But as I see it, there are more disadvantages than the gains. When we can put our ads on TV and banners then why should we go for a thing like this? Where TV or banner advertisement can get the fast reaction of people, body advertisements can be a total loss deal as mostly people ignore guys and girls with strange fashion styles and therefore they would take this “live advertisement” as an another weird fashion. As I believe nobody would ask them what the heck that logo is doing on your neck or hand or forehead, as no one likes to get involved into any kind of trouble to ask someone about his weirdness and get knocked down on the spot. What do you think? Is it a foolish advertisement technique or a wise and successful futuristic deal!

Wednesday, April 14, 2010

WEB DESIGN- The Pearl Of The Online Ocean

In the current point of time, one of the most important parts of a business is a website. It doesn’t matter if your company is small or large or what kind of products or services you have. The internet has become the most crucial part of every business and this is why every company wants to have its own web design and today if a company doesn’t have a website for its promotion then it spoils its entire image in the market place.

With the help of a website you can tell your potential customers about your products and services and thus can mention your latest information. But the most important thing is that your web design should be attractive and impressive, so that the viewers feel fondness for surfing on your website.

Now, after deciding that you want to acquire a web design, you need to find a well established web design company to design your website in the finest manner. When you start searching for the best web designing company, the internet will help you a lot in tracking down the right web design firm. When searching for the web design services, there are a couple of things that you should take care of;

Use Samples – When searching, you may select some samples that would suit to your company profile which are available on the Website of different Web designing Companies. When you have done this, the next step will be to select the text and select the color of your choice.

Place an order- When you have chosen your web designer, show your selected samples to them and tell them about your exact ideas which you want to put in your web design because the web designer can only design your website if he is completely aware of your needs and requirements.

SEO – Lastly, you should make certain that your website is visited on regular basis and visitors of your site are able to find your web pages easily. For this purpose, your web designer should help you because search engine optimization is a very difficult task to perform and can only be achieved by highly skilled professionals.

After going through all of these steps you would be easily able to attain a great web design that would help your business to glow like a pearl.

Sunday, April 11, 2010

8 Proven Ways to Look for the Best Graphic Design Company

Choosing the right graphic design company has always been a problem for small business owners, as there are countless graphic design companies present in the market. You can choose from a wide array of options i.e. from freelancers to big design companies. So the question that arises here is how to select the best one out of them. Thus, I decided to provide some pointers to choose the right kind of Design Company for you.

1. Do a thorough research work:
Either you are looking for a graphic designer over the internet or from any recommended sources; you need to make sure it suits your requirement. The best way as I feel is the internet; there are thousands of designing services available there. Search for them, but don’t just dive in the pool, do a thorough research on them.

2. Only go for experienced graphic designer companies:
Small and inexperienced graphic design companies are usually careless, so I’m sure you don’t want to lose the credibility of your business at any cost. From the list of graphic design companies you have selected, short list them by getting rid of inexperienced ones.

3. See which graphic designer suits your budget:
Cost of a design highly depends on two factors: The experience of the graphic designer and what do you exactly want from them, if you need something out of ordinary then you need to invest handsome amount of money. So after this key point, your list must be more shortened, eliminate those who doesn’t fit into your budget.

4. Ask them to provide you with the samples:
Why not ask them to provide you with the samples; this is how you will get to know the quality of their work, then you can decide on which way to go.

5. Check the history of the design company:
This will help you a lot in finding the right kind of Design Company, trust me. Get rid of those companies which don’t have a good past record. Check out the testimonials and if possible contact their past clients to get some feedback.

6. Select the one which best suits your requirement:
Prepare a detailed brief consisting of what you actually want from the whole process, consult the graphic designers and see who is best at meeting your requirements. Give them a clear vision about your desires and they will surely create a good design for you. Thus, your list must be now more shortened then before!

7. See who accepts your deadline:
Tell them what you basically want from them and in how many days. Sometimes graphic design companies take too much time to design one simple logo, you must take care of this issue. Tell them about the deadline and see if they agree to it.

8. You are done with the final elimination:
Have a look on your list, see how shortened it is now. I am sure you don’t have many design companies left on your notebook. Consult them and get your work done in no time.

Saturday, April 10, 2010

"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." Paul Rand

A logo is not as simple as people take it. Maybe sometimes a logo can be made simply, but most of the times the designer has to go through a lot of difficulties in order to come up with a unique and effective logo design. This is why a logo designer must be aware of the intrinsic aspects of a logo design. He also should be aware of the branding strategies that need to be included in a company’s logo design to give the company advantage in advertising their products and services in a more effective way. Further, a logo design company or logo design expert should be conscious of the requirements of various media spheres on which the corporate logo will be based on.

Each medium, whether it’s electronic, web-based or print, has different requirements. All in all, the aim of having a logo is to make the clients catch up the maximum extent of information. If a client cannot make head or tail from your business logo, then you might better not have it. An uninteresting logo is totally of no use to a client. The logo design consultancy should be adequate to produce such logo designs that bring out the nature while heightening up the business. A business logo is essentially a piece of graphic that expresses to the viewer all that the business stands for.

In the current point of time, every corporate is aware of the significance of the logo design. It is not painless to achieve the right kind of development trend without having a business image that can help the company grow in the right direction. A logo design consultancy can produce logos for companies which customers can easily attach with their brands. The business might be small in size but when it comes to marketing, if it has the right kind of strategies it can be looked as a huge corporate in the eyes of the clients. Every successful businessman will agree that a business logo is an ineluctable part of a company and no business can possibly outlive in today’s cutthroat business world without having a good logo design.

Thus, all your marketing plans will be of no value without a business logo whether it is websites, business cards or vehicle advertisement paint jobs.

Wednesday, April 7, 2010

Design Logo Prices Aren't Always High, Good Logo Designers Will Design You A Great Logo In An Affordable Price

We can’t deny the fact that sometimes when we require a good logo design logo price stops our way. This happens because many designers charge extremely high logo design prices to cash their experience, fame and expertise. However; this is not the case with “every” logo designer. There are many professional logo designers available too who will design you a cost-effective logo that is just according to the standards of your business.

Now, the problem is to find a logo designer who will design you a nice logo in an affordable design logo price. There are 3 ways to find one;

1. By looking into newspapers/magazines:
Newspapers and magazines are a good way to find and hire professionals but the problem is; there are many things which are hidden or not shown by the advertiser, which leaves an uncertainty about whether the designer is trust worthy or not.

2. By asking friends, family or co-workers if they know a good logo designer:
Asking to your friends, family or co works would come out as the best consequence as they of course won’t lie to you. Therefore, if they would know a logo designer who is trustworthy they will let you know. This is the safest way for getting a nice logo without letting the design logo price come to your way.

3. By searching on Internet:
On internet, you can probe about every single information that is related to the logo design firm you are deciding to hire, whether it’s their profile, past/present project samples, success stories or the testimonials.

Where many companies are spending thousands of dollars on their logos, why are you standing behind? I am not saying that you should sell your house to pay for your logo design; all I am saying is that you should just come out of the “this is all the money I will spend on my logo” box to get a worthy logo design that can give your business a rise that any other ordinary logo won’t. After all your business is extremely precious for you and you should not take chances with it by getting a poor logo design just to save couple of bucks, I am sure you got my point, right!

Thus, if you wisely look up for a professional logo designer, design logo price won’t be a barricade in your trail anymore.

Saturday, April 3, 2010

So Many Look-Alike Logos Exist, But Those Silly Designers Keep Cloning!!!

Once again, Here I am to expose the biggest logo rip offs in the history of professional logo designing. Today is the turn of a logo which is…well…I am sorry; today is the turn of diverse logos that resemble each other in higher extents. I am talking about the logos of Quark, Alcone, Scottish Arts Council and Artworkers, Sterling brands, Designers network, Akademiks, Midas, Moen, Dream weaver and many more. The major and most famous ones are the logos of Quark, Alcone, Scottish Arts Council and Artworkers.

It’s funny when designers copy someone else’s logo designs and claim their work to be “ORIGINAL”, hah, what a lame joke. May be the audience is fool or those designers are just too smart. Lets first look at what Glen turpin, the corporate communications director of Quark says in a press release;

“Our new logo is radically different from our old logo, that’s why it’s the perfect symbol for the new Quark. Our company has changed dramatically. Like our new logo, once people catch a glimpse of who we are today and where we’re going, we’ll be impossible to ignore.”

What in the blue hell is she talking about??? She calls quark logo “different”? She calls it a “perfect symbol”? God! Somebody ask her if she had her eyes closed when her designer came to her with the Quark logo that she thinks it’s something “different”. But yeah, somewhere I do agree with her quote that because of Quark’s logo she and her team will be impossible to ignore. Look; we are talking about it! In a good way or bad, it’s a different story.

Same goes with the other designers who made all those lookalike logos such as Sterling brands, Designers network, Akademiks, Midas and more. Take a glimpse at some of those lookalikes;





The biggest similarity between all of these logos is the letter “a” in lower case which is typed in Bauhaus 93 font (some says it’s in the veer girl font). This letter “a” is the base of all these logos with little bit of alterations in the type font and symbolisms (which definitely can’t spare those copycat designers).

It’s nearly impossible to figure out who copied who, as there are so many logos with the same designing. All we can do is to be careful when we get our logo designed by a professional logo designer. And keep our fingers crossed until the designer comes up with the logo. Who knows if the logo designer comes up with the NIKE logo claiming that it’s his own “unique” artwork!