Sunday, May 29, 2011

Free Lance Logo Designer – Are They Blessing Or A Curse For Business Owners?

What makes a logo designer the best? How about finding the best graphic designer? Is freelancer a better option than a graphic design company?

The debate goes on and one of freelance graphic designing because with many advantages, there are disadvantages as well. You cannot ignore these facts so if you are start up business owner and want one corporate identity for your business but running out of your official money than free lance logo designer will come as a blessing for you.

But is he really a blessing, you ask?

1-He is not there with you:

Can you reach out to him when needed? No!

There is no way you can tell where he is and what he is doing with your money and logo. On the other hand, a professional graphic design company is there all the time to provide support if their clients need.

2-He can run away any moment:

The biggest downside of getting things done online is that you have to pay your hard won bucks beforehand receiving a product. This lowers the overall credibility of online shopping and also of freelance graphic designers.

3-No guarantee:

Who’s going to take his guarantee? You are paying him blindfolded with no idea what will happen next. Therefore, the best way to deal with it is to see if they have a sturdy online presence or not.

4-He can be an amateur:

As indicated earlier, nobody can guarantee him therefore; one cannot say that if he is an amateur or an expert. You cannot see him and meet face-to-face which can increases the chances of online fraud.

5-They don’t offer packages:

You approached him and he told you the amount you are going to pay of the corporate identity. That’s it! You don’t get a chance to select a package as per you own business and budget requirements.

6-No customer support:

A professional graphic design service will be there for you 24/7, therefore the customer support will be commendable. On the other hand, free lance logo designers would most probably be sleeping at night and so won’t give you proper customer support.

7-Not registered:

Some of the freelance graphic designers are no doubt registered and working professionally but majority of them are not. Here, the question arises whose going to take their responsibility, you?

Therefore, you cannot just go and hire a free lance graphic designer without getting the knowledge about them and if you do that you will be destroying your own self and business with your hand hands.

Friday, May 27, 2011

7 Important Qualities An Expert Graphic Logo Designer Should Have

What are the attributes an expert graphic designer has?

You may be asking this question as well if you are a business owner and on a hunt for a graphic designer to get your corporate identity. A logo is a face of a business that helps it standout from the rest, therefore, getting it done from an ordinary designer would result into an ordinary design concept that is no way good for your business.

So to search for the best, you need to know what best is. Following are some of the traits of a professional graphic designer that you should read.

1-He is not only trained but has an eye for art:

You may be creative as well as it is an in-born talent but that would not make you a graphic logo designer. He is trained professional so he knows how to deal with a corporate identity better than anyone else in the world. Now how to find out if the graphic designer is capable enough to draw your company corporate identity.

Check out if the designer has a sound reputation.
Check out the companies who were his clients before. You can contact them as well to dig out information.
Most of all check out the portfolio.

2-He will show out and out professionalism:

Have you ever had a discussion with a professional person? If yes, then you will instantly find out if the graphic designer is taking his clients professionally or not. In case if you haven’t then check how he treats you. If you are satisfied with the way he treats you, you can surely go with the option.

3-Creativity at its best:

He is creative, intelligent, experience. These traits will definitely set him apart from the rest. He knows how to transform a vision into reality.

4-Knowledge about the latest logo fashion, print, electronic industry:

He is up to date not only with the design trends but industries as well. He should what he must incorporate in an accounting business logo and cosmetics logo. He is a sound person with sound knowledge.

5-Sense of balance, layout and presentation.

A great graphic designer will know how to convince a client with the logo he has created because the knowledge posses are not with the client. Therefore, what he will suggest is good.

6-Exceptional business knowledge and skills:

If all the clients are from business industry then he must have a sound knowledge about the business world so that he can efficaciously deal with them. If he has a complete logo design team then it would be even better.

7-Excellent communicator:

That said, if he has knowledge and skills, he will be able to convince and communicate all the ideas to his clients.

Hence you cannot find a perfect graphic designer for there is nothing like perfection in this world but you can find out the best suitable graphic designer for your business at least by reading the above told points.

Thursday, May 26, 2011

Can A Corporate Logo Designer Take Your Business To The Next Level?

What are the advantages of a corporate logo designer?

Why do you need a pro to design your logo?

The essentiality of a good logo design for any business is unquestionable. A company name written in simple black fonts will not hold as much appeal to the customers as a graphically illustrated company name will. Whether your business is home based or enjoys online presence, a professional website logo designer will help you create an image for your company that would convey the right message to its target audience.

If you think that a brand becomes successful overnight, then you are wrong.

Behind all the successful brands, like Apple, Adidas and Puma, hard work is involved. Having a great image or illustration to represent your brand identity certainly helps in the brand’s success.

So, can a good company logo give you an edge over other brands?

The answer is yes!

So how can you lead the rat race with an awesomely designed logo image?

Here’s how.

1.A logo designed by a pro is well researched; tried and tested:

The whole process is not as simple as it appears. It involves gathering information of the client company’s products and values, conducting proper market research of the target audience’s preferences and choices and then comprehending them in the form of an image and text so that the final choice is a depiction that appeals to both the client company and the customer. Some of the professionals even conduct research groups and test audience to assess how the logo will perform in the market when launched. That is a job that cannot be conducted while sitting at home; which is why you need a pro to handle the task.

2.A pro knows the market trends:

They’re called professionals for a reason; and the reason is that they know the ‘ins’ and ‘outs’ of the industry. He knows which colors and effects are fashionable, which aren’t and knows how to use them according to the business nature of the client company or their preference. For example, a website logo designer designing a symbol for corporate company will use completely different font styles and colors than he would for a social media company.

3.Quality output is assured:

Try and design a logo on your own through the cheap logo generators that can be easily found online and then visit any corporate logo designer website and have a look at his sample portfolio. The difference in the quality of the output will be surprising. Also, one of the most prominent difference between a professional image and a do it yourself project is that a professional logo design can be resized, enlarged or minimized, and still it wouldn’t lose its essence while the other will look completely distorted.

So remember, companies will always work under constrained budgets but that does not mean that the most important feature of your business, that is the logo design, should be ignored. On the contrary, a company image that is designed with skill and proficiency can help bring more customers to your business. Bear in mind, that a great logo is an asset to the company, not an expense.

Wednesday, May 25, 2011

Should You Go With The Idea Of Hiring An Online Company Logo Designer?

Everything is going online today because it provides high-end results with the comfort of your home plus with the zero investment if renders, many of the people have also established their online business which is indeed a very good thing. That way they can earn sitting on their couches.

According the report issued by United States Department of Labor in 2006, approximately twenty five percent of graphic designers enjoys additional job in the same field or in another occupation. That way, an average yearly income goes around $46,750. If you are lucky and has a streak of creativity sparking within you, then graphic designing would be the best profession for you.
Now there are two types of company logo designer:

1-Online graphic designers
2-Running a local establishment

Graphic designers running a local establishment may come with a huge cost for a client as they have to cover every cost from fixtures to electricity bills to payrolls etc. and still nothing much gets into their pocket. On the contrary, online companies earn much better than them but still comes with a very low cost for a client as they don’t have to take care of other expenses.

This way, online logo designer not only earn a handsome profit but make their clients very much satisfied in the end. Therefore, online company logo designer is always recommended for a business owner who wants to get a perfect corporate identity for his company.

The biggest advantage that a business owner can get by hiring an online graphic designer is that you can get their service, no matter in which country you resides or they are. Just fill out the creative brief form and you have hired them as your company logo designer.

The biggest negative approach about them is that online companies are fraud that is they will run away after getting money from you and as they don’t have any local establishment, you cannot trace them. There are many ways to save you from the possible fraud. The best one is to go only for those companies that have a high credibility in the market. You can check it by various means including testimonials, forums, by contacting their old clients, by asking your friends and relatives etc.

If you have noticed, there is just one downside of hiring an online company’s service while so many advantages of hiring them so you must weigh all the pros and cons before finalizing anything.

Hence, online logo designer will come with very low cost and other benefits that other graphic design companies may not serve you with.

Tuesday, May 24, 2011

What Is The Cost Of Hiring Business Logo Designers?

Budget is the only thing that matters when one go out on shopping. Similarly, you have to keep in mind your budget as well when you are shopping for a corporate identity. People often believe that if they won’t store millions dollars for a corporate identity, they won’t get a good return.

That is not the case actually!

You can get an amazing brand mark identity even in 10 bucks because it depends on the sheer creativity that a graphic designer posses. If I say that you have to be lucky to get a standout brand mark identity then I wouldn’t be wrong.

Business logo designers or services may charge you differently which may be in accordance with their market reputation. Lets examine them according
Large agencies:

They may charge in between $ 25,000 to $50, 000 just for a logo design. Can you believe it? You must have fallen off from your chair but let me inform you that there are many reasons of charging higher than you expect. The reasons may be:

1-Big market reputation
2-Big graphic designer team working behind the scenes which means many creative minds working on the same project that will obviously result into a great brand mark identity.
3-Unlimited revisions are one of the best policies that big logo design agencies are providing these days. As they are charging much, client has every right to change the design as per their own requirements.
Mid size agencies:

They are especially aimed at catering small businesses, therefore, business owners who doesn’t have that much money in their pocket always go with this option. They can charge somewhere in between $59 to $1000. The best thing about them is that they offer various logo design packages to provide convenience for their clients. They can select whatever package they find suitable for their business logo requirements. Most of the times, big companies also approach them to get their big brand marks because of the convenience they renders.
Small companies:

You can expect a single graphic designer working on more than two or three projects at a time. That way, chances are very few of getting a unique corporate identity not only because of a single graphic designer working on this project but also due to his divided attention on different projects. These companies don’t mind taking many projects at a time, no matter, if they have resources or not to deal with the situation. Small company logo designers or services can start off with minimum $ 10, cheap isn’t it?

Thereby, you can now decide on your own which way to go!

Monday, May 23, 2011

How to Pick the Perfect Business Logo Designer for Your Brand?

Your brand image is a graphical representation of your company and its features. Since it is the first impression to the customer, it is quite necessary to make sure that you create the right image. You may have several choices on how to create the perfect logo for your brand. You can either create it yourself through the logo generators that can be found online quite easily or you can hire a professional to do the job for you.

What can a custom logo designer give you that logo generator software cannot?

How about a little a little exclusivity and class?

If you do the job yourself, you save time and money but also compromise on your brand image as the effects and images that are usually found online are very generic and can be used easily by others. Therefore, using the online generators gives no exclusivity to your brand mark identity.

So the appropriate choice would be to opt for a pro. But should you just close your eyes and pick any business logo designer to do the job for you?

No. That would be a big mistake.

A pro may be able to do the perfect job for you but finding such a pro is also not an easy task.

So how can you find a professional who can create the perfect brand mark for you?

Use the World Wide Web. It isn’t one of the most popular communication mediums for no reason. Start with Google and then research each of the logo design company websites carefully. You can also contact your friends and family to recommend a brand mark designing company for you. Another popular way nowadays is to use the social media for such tasks. Study the packages and the sample portfolio that they have offered. Shortlist the websites those are most appropriate according to your preferences and budget.

Then make the contact.

Nowadays, most of the companies provide their 24/7 contact numbers and their online contact/query form which they respond to within a specified period. You can also judge the company based on how efficiently and swiftly they respond to you. If they don’t make the contact in the specified period, strike them off your list. They aren’t committed to the job.

But the story does not end there.

Then there is the process of getting to know the designer and letting him know about your preferences so that you both are on the same wavelength and there are no confusions or conflicts later. Even if you have decided on a package with its predetermined features, here are a few questions that you need to clarify beforehand:

1.Is the company providing you with a satisfaction or money back guarantee?
2.Are there any hidden charges in the package? Some companies charge additional charges for different file formats or for concepts etc. it is important to clarify all such details before the project commences.
3.Will they offer any discount if you opt to do any future projects with them too?
4.Has the company won any awards and prizes? That can tell you the company’s worth in the industry.

Only, after you have received a satisfactory response to these queries, will you be able to do select a logo designing company to create your brand mark identity.

Sunday, May 22, 2011

8 Simple Steps OF Designing The Perfect And Worthwhile Logo Design Website

Are you new to the logo designing business and trying to design your own website?

What are the main constitutes that a good logo design website should have to make it look professional and appealing?

For a logo design firm that has online presence, it is very important to design it just the right way so that it is attractive, informative and reflects a positive image of your business. When a potential customer visits your website, he should be able to trust your business easily.

So; how to create the perfect website for your logo design business?

Here are the following things that a good logo design website must have:

Overview of the company:

Even a one pager on the background of the company; its vision and values will make it easier for the customer to know you. Remember, the customer trusts you with its brand’s value and he will not give you business unless he feels that he can trust you. Through this page, show your customer what a compassionate, innovative yet professional company you are.

Sample portfolio:

Give a wide range of some of the projects that you’ve worked on in the past or are working on. Make sure you put only the best samples and that the portfolio caters to a wide range of different fields of business. This will give the customer a clear view of your innovative side.

A good range of logo design packages:

Make sure that the packages you offer cater to a wide range of companies, from the smallest to the largest. That way you are increasing your target market. Start the lowest package with competitive prices and features and then work your way up.

A customer testimonial/feedback area:

Are you confident enough in your work? Then, keep this as an open forum for the customers to post their feedback. Trust me; this is the first section that a potential client will want to visit if he is interested in doing business with you.

Easy contact details:

Providing just a simple email address is not enough. If you really want to capture a client, then why not give a 24/7 toll free number as well so that the customer can reach you whenever he wants. You can also provide an online query or complain form to make the contact process easier. Also commit to your turnaround time to acknowledging the customers query or complaint; how efficiently you get back to the customer with a solution will make or break the deal. Most of the clients judge a logo design firm with how well they treat the clients on their first contact. So better take care of that part.

Frequently asked questions:

What are the usual queries that a potential client may ask you? Why not list them down with answers to make the customers and your life easier. This saves time on both the parts.

And easy guideline to how the whole logo designing process works:

You can provide a step by step process here as to how the logo designing process works; from the creative brief to the final delivery and payment process. This helps avoid confusion for the client later.

And of course terms and conditions to protect your business:

Mention the privacy policy, the copy right issues and warranties here. This is one of the most important parts of the website as clearing mentioning the terms and conditions will help you avoid potential legal issues in the future.

Hence, if your logo design website has these constitute, then it is catering to the masses. And that increases the logo design company’s chances to get a potential customer.

Friday, May 20, 2011

Seven Crucial Steps To Choosing A Perfect Logo Design Service In Town

There are literally so many out there which can be obviously very much confusing for the business owners who want to get their corporate identity designed from a professional’s hand. It takes a lot to determine which logo design service is the best one and thus, business owners usually end up on unreliable and untrustworthy graphic design company.

Steps to select a professional graphic design company:

1-Take a pen and paper, list down all the graphic design companies that you think should come in the count. There should be at least ten companies in the list that are the best in town and if you are going for online one’s then there is no need to restraint your search to your town.

2-Start from the most reputed one. Check the price and packages offered by that company but keep in mind your budget. Compare it with their packages and see if hiring it would be suitable for you.

3-The companies that are unaffordable for you should be kicked out of the list. That way the list will be much shorter. Another thing that you should check is their portfolio. If there is anything worthwhile there.

4-After getting rid of the companies that doesn’t have a sound portfolio, you should check their professionalism. Do they satisfy you from this angle? Professionalism can be checked by analyzing their website, contacts etc.

5-Another thing to be noted is the feedback clients usually given by them to be published on the company’s website in the form of testimonials. You can check them to have an idea of their service.

6-Check forums, your friends and relatives to gather as much information about them as possible and see what are the results. That way you will be able to reach a final conclusion. I hope two or three companies are left in your list.

7-The final point is about checking their customer service. A company which isn’t good in handling their potential clients will not be able to deliver a good results, I am sure. Therefore, it is wise to contact them by which ever means they have provided. See how they talk, how they response because this will show their level of professionalism.

Many of the logo design services that have a big name in market often treat clients with having low budget very badly which is not good of course. Every company is there to earn good but that’s not an excuse to neglect employees possessing a low budget. Therefore, this can be a great point to weigh the credibility of a graphic design company.

Thursday, May 19, 2011

Logo Design Help For Graphic Designers to revive the magic of designing

You are new to this business world and you don’t know how to come up with a corporate company identity? What can you do to get a formidable business brand mark identity? This following logo design help will be definitely useful for both entrepreneurs and graphic designers for it will guide theLinkm to culminate a brand mark that will set their business apart from the rest.


Some graphic designers often neglect the basic use of paper sketches as they think themselves to be the king after spending a considerable amount of time in industry but that’s not the solution. With time the quality of their logo design decreases but price increases and here come the downfall.

2-Step by step drawing:

Often times, after preparing a wholesome idea, a graphic designer tries to complete it in a matter of seconds by using all the elements together at the same time that results in the loss of quality and creativity. An intelligent and hard working designer will follow the logo design process from the top to bottom to ensure proper and high-ending designs.

3-Images, use of clipart:

What can be worse than using predefined images and clipart in a logo design? Often time graphic designers make such a mistake so as to wind up the work in a minimum amount of time possible. Clipart are just like images, in fact they can be worse than that.

4-Use of vectors:

The best ongoing trend is the use of vector images because a logo has to be used at various mediums from logo design websites to business cards and as a logo in a vector format is scalable, it can be used everywhere with ease.

Whether you are a graphic designer or a business owner, you must make sure that a corporate identity you are going for or designing is made up on vectors so that they can be used anywhere from a business card to hoardings to letter heads to a logo design websites.

5-Drafts and revisions:

Again I would say that whether you are professional graphic designer or a small business owner, you have to keep this in mind that here the phrase doesn’t fit at all,” First impression is the last impression”. Here, more are the revisions; the more are the chances that the final design concept is perfect.

Thereby, there are so many important points that a graphic designer and even a small business owner should keep in mind if he wants to get his corporate identity done in a perfect manner.

Wednesday, May 18, 2011

Let The Experts Handle The Job Expertly – Opt For Logo Design Firms!

A logo design is a brand’s face. That is the first thing that a customer looks at and judges your brand through. If the logo looks unprofessional and messy, then that is how your company is too. So that definitely increases the pressure to design the right logo to represent your brand.

So, would you rather risk your brand’s identity by letting some amateur design your logo or would you rather opt for one of the professional logo design companies?

Which one is better, you ask?

Let’s find out:

1.If you want professionalism, logo design firms can give you that:

A logo design firm does things the only way they know how – professionally. From the process of getting the client to fill in their creative briefs to the market research as to what the client wants from the designer till the final out, the procedure is handled with utmost proficiency and expertise as compared to an amateur who is new to the field and is taking a chance with your brand logo design.

2.They aren’t called experts for no reason:

There’s a whole psychology that goes behind how a color reflects on your mood. You might not know that but the experts do. Plus, the best part about getting a logo designed by an expert is that they know exactly how to comprehend the right colors, text and images to reflect your company values to your brand logo.

3.Since there are no cheap softwares or generator involved in the process, the logo design is unique and exclusive:

Exclusivity and uniqueness is one of the most important factors while designing a logo design. How will the customer differentiate your brand from others if even your logo isn’t different? The biggest disadvantage of using free or almost free online logo generators is there is a predetermined set of fonts, effects and images. The images or effects that you use, someone else might use the same ones later. If you were in the customers’ shoes, would you like to do business with a firm that cannot even come up with their own exclusive logo design?

4.By opting for the professionals, you’d get a logo design that is high quality:

The main difference between logo designs created through cheap softwares and created by logo design firms is that the cheap softwares produce just that – cheap logos. They may be looking good on your computer screen now but try resizing them. Enlarge or minimize your logo design and then you’ll see the difference. Your logo design will look distorted and simply ugly. But the logo designs produced by the professionals are high in quality, which does not lose their original essence when resized.

5.Getting your brand logo designed by the professionals is a confidence booster:

Getting the company logo designed by the professionals will boost your confidence in your brand. So, let the experts handle the job that they’re good at so that you can concentrate on running the business.

So, in conclusion, there may be a lot of ways to design your own brand logo design; whether its designing it on your own through a cheap logo generator that only have a few limited predetermined options of effects or images or whether it’s through a logo design software that is so difficult to use that you’d probably need classes to run it; the best and most successful option is to hire one of the professional to do the job. They may cost you a pretty penny today but trust me, the return is swift and three fold.

Tuesday, May 17, 2011

5 Common Myths and Falsehoods Unveiled About Online Logo Design Agencies

People talk about everything from a girl’s dress to weather to neighbor’s last night fight to the latest movie release. Similarly, Industry and business affairs are invariably the topic of discussion for centuries, whether good or bad. I guess public relation came out of as a blessing for companies to cope with negative publicity.

Anyhow if we talk about logo design agencies, it has been the part of graphic design industry for ages and now is a serious business. People loves talking about them as well, some in bad while some in good. Lets talk about the negative propaganda that I noted everywhere.

The price is not right:

That is they always charge more. Graphic design companies charge so high that an average person with limited resources and budget cannot afford. That is so Linknot true, there are so many companies out there that charges differently from each other. Its up to a researcher to find out the most affordable one for him because every business owner has a specific criteria for his budget, logo, his business etc.

Bad investment:

Why do you want to invest your hard won cash in such little piece of drawing that even a layman can come up with? Friends usually react like that this when one asks for an advice. For them, getting a logo design from a professional graphic design company is a bad investment but they forget that it is a face of company that has to be dealt well otherwise they will risk their reputation.

No customer satisfaction:

Once they get paid, they don’t bother for their customer satisfaction. The only thing they need is money and when they get it they leave their customers and their logo alone. Have you ever seen unlimited revision package on various graphic design company websites? This is merely done for the customer satisfaction so how can anyone say now that a logo design agency doesn’t care for their valuable customers.

Hidden charges:

Logo design packages that are often offered to the clients are often blamed to charge clients with extra money especially the online one. Everything is given on the pages with description so how come they can charge you with extra bucks.

They are fraud:

Online e-commerce, e-businesses and e-shops comes with many advantages but there are some disadvantages as well. The greatest one is to do the payment beforehand which pops up many questions in the customers. Therefore, it really becomes difficult for an online graphic design company to build credibility.

Hence, you should avoid the above told myths about any logo design agency and hire them to get state of the art brand mark identity.

Monday, May 16, 2011

Free Logo Maker Software – Not A Smart Person’s Choice!

“Genius ain't anything more than elegant common sense”
How true this phrase is!

Today not everybody is a genius; it means no one uses his/her common sense to get to the crux of the matter. I guess this is the reason, free logo maker software are a buzzword today. People don’t give in thought before going for such free options that are of course no way good for their business reputation. To put it in another way, they don’t use their common sense and those who do, make a mark through their professionally designed logo design.

Can you convince yourself about designing a corporate identity for your company? Do you have any plausible explanation for this?

It is might possible that you don’t know the answers to the preceding two questions. You can further read the article if you want the answers.
Did you use to get a top rank in arts?

No doubt you were good but ask yourself if it is a plausible justification of claiming yourself a graphic designer. You know you can’t do that, may be this is why; you went for free logo maker download but can you come up with a high-ending logo design that only a professional graphic design can create?

Do you think you are creative?

Again no doubt you are creative but can you bear software that takes all the creative freedom from you. With zilch creativity how would you be able to create something that you always dreamt of?

Do you want to use blue color?

Well, that is just an example. You might want to use red, white or black as well, its all up to you but can you expect a predefined logo templates to allow you the use of colors as per your own requirements?

Colors are a subtle way of transmitting message into the sub-conscious minds of the viewers; therefore, a person has to be really smart when playing with colors. With free logo maker download, you won’t be able to draw a logo containing colors that are according to your business nature and your own desire.

If you have ever downloaded it, you might encounter already colored clipart drawings that are no less than a school painting, therefore, you will have to use them as it is which is the greatest tragedy more than the novel, Romeo and Juliet.

Hence, answer the three questions posed above to elucidate your minds about the use of free logo makers or softwares. The final choice is yours!

Sunday, May 15, 2011

What Could Be The Possible Outcome Of Using A Free Logo Maker?

You are a minute away from your logo design? Download a free trial version now and get your hands on your future brand mark identity in a matter of seconds! Try it, limited time offer blab, blab, blab, blab..

Easier said than done!

Life isn’t that simpler and so does the logo designing. You cannot create a brand mark identity in seconds; they are being deceptive and nothing else. You may not feel the repercussion because they are like a slow poison that will eat your business in chunks.

I can tell you what you will feel after getting a corporate identity out of free logo makers. You will feel like on the top of this world because here you are ignoring the consequences. Anyhow, this article can work as an eye awakener for you. Give it a try and see if your decision is right or wrong!
Once you are done with your corporate identity, you will publish it, market and advertise it to your target audience but after some months or years of time, you will:

1-Be destroyed:

Wondering how just a little piece of graphic representation can destroy your business. A logo is a representative of a business; it is a face and if your face and representation is not worth it then how come you will be able to garner your target audience on a single platform.

2-Be embarrassed:

A free logo maker is nothing but a mere combination of already stored or you can say pre-fabricated clipart designs. Even worse, they are sometimes in the form of templates as well. Won’t you feel embarrassed if your client would ask you, is this your professionalism?

3-Be helpless:

You will feel entrapped as after sometime; there will be a no way out. If you are a start up business owner, you might possibly be able to turn over a new leaf but if you are an established one, notable or has a status then it would be totally difficult to create your business image once again from the scratch if you use free logo maker.

4-Not be able to revamp:

Oftentimes, companies who want to give a new and refreshing look to their brand mark identities, they changes some style or elements of a logo. This is called as revamping a business image. In case, after years if you have realized that what you did was totally wrong then you won’t be able to revamp it as they are nothing but clipart or templates. By hook or by crook, you have to change it totally which may take time, money and reputation.

Hence, your business image is incomplete without a logo design provided that it should be designed from an expert’s hand.

Friday, May 13, 2011

Get Some Free Logos Design Ideas That Will Turn Your Logo Into A Brand Mark Identity

Looking for free logo design download option? Are you tired of searching as there is no site which offers free brand mark identity?

Before that, I would like to ask you, why people search for free stuff in spite of the fact that they know there is nothing that is free in this world. So why on earth people try their hands on this useless search. Apart from this peculiar search, there are many ways to get a free idea or image for your corporate identity. Those are:

1-Search your business name in Google images and see what it presents. For example, if you own a construction business then you might get pictures of a building, a man constructing a house etc. Took out the most creative one as you see it. You have the idea in your hands, change the way it is to avoid plagiarism. Change its colors, tagline (if any), font style, picture of a person (if any) but make sure the idea remains the same.

2-There are many professional graphic design companies out there. You can search for them and see, if they have uploaded their portfolios or not. Select a company that is not much known but have a good online presence. Dig out different ideas from the portfolio and see if it helps. There is no hard and fast rule that you only dig ideas from a construction logo designs (just an example), you can find some of the brand marks related to this field like architecture logos.

3-Open Microsoft word or PowerPoint, check out the clipart. This is no way unethical or immoral; you have every right to dig ideas from anywhere you desire. The only thing that is to make sure is that, you should not copy it. Just use the idea after bit of modification if possible so as to remove all the traces.

4-If you want to use white and black then you need to study different brand marks that are in sophisticated black and white design. Gucci and Armani are the best examples of a perfect use of white. See how they have used it and then try to see how you can play with these two colors efficaciously. You can also use your business name or its initials in your brand mark identity.

Thereby, generating creative and interesting ideas is no way difficult as the only thing it requires is the way to find places to get ideas from. If you successfully unveil those secret places, you will be able to germinate various free logos design ideas.

Wednesday, May 11, 2011

9 Key Points To Consider Before You Go For Free Logo Designs Software

“Free, Free, Free” or “buy one get one free”

What sparks in your mind when you watch an advertisement blinking with this word free?

You want to straight visit the shop and grab that free product, don’t you? Money is hard to earn and we understand this but getting something for free in this competitive world is a bit difficult thing. Same is the case with logo design. Getting free logo designs is a big word today for loads of companies have jumped into the market claiming that they can serve you with a free brand mark identity in a matter of seconds.

There is no magic in this world that can render you with a corporate identity that is unique, enthralling and amazing free of cost. You have to pay the price either in the form of your hard won bucks or your business reputation, the choice is yours in the end.

Can you guarantee anything with this free idea?

Life time guarantee card is only given with the products you buy and not with the ones you get for free. So there is no guarantee for its quality, its uniqueness and its return. You have to just design it blind folded not expecting anything in return. Only that way you will be able to draw a corporate identity that is not only hopeless but worthless as well.

So you don’t have to be very happy for you are getting a free logo designer that has some designs stored for years in his back head and is now giving it to you. So can you expect them to be:

Up to the mark with latest logo design trends rolling in the market
Of high-ending quality as they are merely based on pre-fabricated design templates.

Unique for you never know how many times and how many people have already used it.

Legal for anytime you can expect a copyright infringement problem.
Creative and innovative for there is no human brain involved in the design process.

According to your business needs and nature because it won’t serve you with a creative freedom to use all the constituents of a logo at large.

Represent your business on the world’s stage for it has to compete with the world.

Convincing enough to pull in customers.

Scalable enough to be use at different marketing mediums like business cards, envelopes, letter heads etc.

There are total nine key points that I found worth discussing with you. You can dig out many more by downloading free logo design softwares from internet and see what are the remaining flaws hidden. This way, you will be able to yourself analyze the whole situation deftly and promptly.

Tuesday, May 10, 2011

Comparison Between Professional Graphic Design Service And Free Logo Design Software

Softwares are always good way to go when one want to get his brand mark identity. Google it and you will find thousands of online free logo design makers that will render a brand recognition device for your business in a matter of hours.

But it is advised to hold your horses before you finally execute the idea of using these free logo design makers. WHY? The most obvious reason for this is the lack of credibility and reliability. Now you must be thinking, why such devices can come with such low level of reliability? Can you rely to be unique by using those logo creators which are used by thousands of business owners out there?

On the other hand, a professional graphic designer will be yours. You can order them to get a unique piece of brand recognition device on an affordable rate. He will surely render a unique idea because of the fact that he is not being used by your arch rivals.

So the bottom line here is that the reliability ratio of a pro is much higher than that of a free logo maker idea. Proceeding to the next point, you can safely assume that there would be a great difference in quality of a logo design culminated by a professional and a free logo maker. As these so called free logo maker uses clipart to make a logo, how can you expect any quality work out of them? On the other hand, a professional might use Photoshop or illustrator to put his creative ideas and vision to draw a brand mark identity. This way, you can expect a range of ideas from him. Furthermore, a client also gets an opportunity to revise it to a certain number of times.

If you have visited differed graphic design company’s site, you will notice, some of them offers unlimited while some offers a certain amount of revisions. This feature basically depends on the package, the company itself and the number of designers working in that graphic design company.

Now ask yourself, can you get an unlimited revision package from free logo design software? As far as my knowledge is concerned, you cannot!
We can say that there are two concrete evidence that will logo against these free logo makers or creators and that are; reliability and unlimited revisions and here the case is won by a professional graphic design company or a designer.

Hence, there are so many other comparative features between a pro and a free logo maker but we have given two of them which are the major ones of course. Analyze yourself and make a final decision!

Monday, May 9, 2011

Free Logo Design Tool- Is It A Good Way To Go?

121,000,000! That’s the number of searches Google comes up with when search logo design tools.

So can you use all or any of them to create the logo design for your brand?
You wish, huh?

So the question here is, how do find the perfect logo design tool for you?

Before we answer that, let’s educate you on logo design tools a little further. Mostly, you will observe that there are two kinds of tools available. The first of these tools is the greatest deceiver which is called the free logo design tool or free logo creator or maker.

So why do I say that they are deceivers?

That’s because the logo design created through these tools follows none of the basic branding guidelines. The logo created through them is neither unique nor exclusive and they make your brand look cheap and tacky. The reason why that is so, is because these logo generators only have a set of predetermined fonts, effects and images available. You choose a combination of the fonts and effects and create a logo for your brand naively assuming that the identity that you have just created for your brand is distinct.

But alas, you are deceived!

Not only that, when finally the time comes to download that logo design, you are astonished to see that there is a small watermark on you so-called-unique brand logo.

That means someone else is marketing their brand through your brand.

And that is just, plain WRONG!

I’m sure the free logo design program does not look so free anymore, right?
Another popular type is the logo design softwares that can easily be purchased. Now these may have an immense scope of different type of fonts, images and effects. But here also, if you buy the cheap ones, there’s a huge possibility that they’d just be filled with clip art images.

And using clip art for your brand logo is like taking a knife and stabbing your brand with it.

Now only do they look like something bought off the flea market, but they also make your brand prone to copyright issues as they are so easily available to all. You may be changing the colors and effects, but since the basic image remains the same, there’s always the possibility that someone else might be suing the same image as you. Plus, the output can never actually depict the brand quality that your business deserves.

So you may as well strike the cheap ones off your list.

That leaves us with the expensive ones which may be giving you a lot of creative freedom as you can draw your own images through there and there are also a lot of effects available but you almost need to have class room training before you figure out how to use them. And if you’re not fluent with computer applications then you might as well be banging your head against the wall. And again the outputs these provide are not as superior.

So, in my honest opinion, you have two options here. One; that you try all these above tools; jeopardize your brand identity and then hope for a miracle to restore it or you can go straight to the professional logo designers, pay a little money and get the job done right; once and for all.

Sunday, May 8, 2011

Free Logo Generator Online – Four Important Downsides You Should Think About

The latest buzzword is about free logo generator online. The more peLinkople is talking about it downsides, the more it is bathing into the limelight. It is such an eye catching idea that every business owner even once in a lifetime must have tried his hands on it.

The love is all due to the free word stick with it. People usually gets attracted with this word for nobody like spending their hard won cash over it but as it is said, the grass is not always the greener on the other side. You may not get what is shown to you!

Should I show you some negative impacts that your business, product or service may suffer after getting this brand mark identity from a free logo generator online.

Ok let me show you:

1-There is a big difference between a clipart and graphical image:

Open a Microsoft PowerPoint, dig out the clipart and get a graphical picture from internet. Compare them to the degree you can understand what’s the difference between them. There is a big difference in the quality of the both drawings. Now you can easily get an idea what will you get in the end.

2-Free doesn’t mean its free:

You have been using computer for years and now you know all the link bait ideas that people uses to lure visitors. The word free is one of them which is thrown at the public to make them visit a website or software but eventually they are asked to pay the bucks otherwise they won’t get all the features in them.

3-Can you own the right?

Copyright is a major problem today. People don’t even bother to think before copying a big brand’s identity so why would they care about yours. They will straightaway copy it and the bad thing is that you can’t even claim the rights. Won’t it be like a heart attack for you if you find someone using your corporate identity proudly?

4-Aren’t they obsolete and old?

Do you know when was it produced? Chances are that a logo design that you are creating from free logo generators have old design ideas. Trends changes in logos as well and a smart business owner knows this particular fact. If he is smart enough, he won’t go for such a brand mark identity with no guarantee at all.

Therefore, you may not realize the preceding facts today but when you will be faced with the truth years later then you won’t be able to do anything about it. So today you must think twice before getting your corporate identity from such a source that comes with no guarantee at all.

Friday, May 6, 2011

Harsh Realities About Do It Yourself Free Logo Creator!

The right path has always been bumpy and full of hurdles while wrong path always attracts people towards itself. That’s the beauty of a wrong path but in the end, the person has to face the fire eventually. So why not take the bumpy road, which is of course the right one!

Similarly when one wants to get his/her brand mark identity, especially the one who just tipped his toes in the business world, he will always go for the wrong path – the free logo creator!

What’s logo creator all about?

Its nothing but a software that has a load of clipart compositions which are presented to the user again and again in different forms. Chances are that you may encounter the same designs as well. Google free logo maker and you may bump into various so called free flash driven websites.

You may love the option, “FREE” but that’s just a link bait idea. It has nothing to do with the real cost of it. So in the end, you will be required to pay 39$, 59$ or even 99$ to own the software. Is it a good idea to throw your future brand recognition device down the drain by paying a handsome amount?

Do you know?

Your competitor might be using it as well which may end up on a similar corporate identities. If he is a stingy hoarder of the possessions then he is sure to be using free logo software and who knows how many business owners are using it. Won’t it be funny, one day you come across hundreds of similar looking logos in the market.

That said; free is just the link bait idea. It has nothing to do with the actual price. You may actually pay the price of it in the end. For real, you are paying a price to get clipart composition which you can get for free. Think about it!

You can’t claim the rights! You won’t get the rights of your logo design, thus, you cannot sue any company for stealing your idea just like the way Apple does every once in a while. That makes sense as well for it is no way your idea, my dear!

If the idea of free logo creator online was so great, there wouldn’t have been any graphic design institutes in town. There would be no signs of professional graphic designers but that’s not the case today. Just Google it and you will find thousands of custom logo design companies offering different price and packages.

The bottom-line:

The final catch here is to understand what are the implications of getting a brand mark identity that is way too superior to anything for free? Can your corporate image be for free?

Thursday, May 5, 2011

Five Points That Will Turn You against The Word, “FREE”

Have you just launched your new e-business and now want a logo for your corporate website?

You told this to your friend and he suggested you to get your brand mark identity with the help of free logo creator software. You got very excited with the idea of getting it for free. If this story resembles yours then you need to read this article carefully before you make any final decision.
It can be very fruitful for you on short term basis but in a long run, you will have to face the fire. Let’s shed some light on the negative aspect of free logo creator software.

1-You can’t claim the rights:
You cannot claim the rights and you know that. Just like the way you cannot claim right of the dress design which is now copied by your friend, you cannot claim the rights of the logo made with the help of clipart.

2-It is free now but can cost you high in a long run:

As indicated earlier, you can get it free of cost but what can you do with a brand mark identity created with a pre-fabricated clipart designs. If you are so much in love with clipart then get them free of cost from Microsoft word or PowerPoint.

3-They are obsolete and old:

Who knows when the clipart images were last updated? You might be using three years old images that might be used by thousands of startup business owners now. So you are not only using old and obsolete images but that are used by thousands of other business owners. Ask yourself; is this a good bargain for your business?

4-Zilch creativity:

Its not a human who could use creative ideas but is a program that cannot do anything on its own. You have to instruct it to deliver you a logo. It has no mind of its own so how on earth, it will be able to deliver you some creative ideas.

5-They are not legal:

They are not legal because why any developer or company would serve you for something free. They are doing business and so they want profit out of it. For this, they restrict the features and time trails so that you can force them to buy in the end. Many advertisements come as well with it so that they can make business out of it.

Therefore, they above five points that can be detrimental for your corporate identity are enough to convince you that getting a brand mark from free logo generator are a very bad idea.

Wednesday, May 4, 2011

What Are The Advantages And Disadvantages Of Online Free Logo Creation?

Is it a good idea to use free logo builder for your brand mark identity?
This is the question every person asks but nobody knows that answer and if someone does they don’t know the valid reason for it. This article may guide you to overcome your confusion regarding the use of free logo makers. This way, you will be able to decide which way to go.

There are many free logo creation ways through online mediums. First is the logo design contest, though it is not free but it comes with a very low cost but here there is no guarantee of the quality? After all, you have to lose something to win something.

Another option that is widely accepted and used is online websites that provides free logo designing opportunities. These website have enormous options that one can select to design their logo design but still it doesn’t allow creative freedom that a professional graphic designer may have. Furthermore, the piece of logo design that you will end up might have that watermark of that website or company name from where you have designed it. This becomes a great problem for the business owners who are very much serious about their business image. This is the reason, why many business owners don’t prefer using this online free tool.

Third one is the free logo builder idea. Though, it looks very much alluring at first when one doesn’t know the damage it can cause to a business but in a long run, it works as an eye awakener. To tell you the truth, at first, the word free attached to it is a link bait idea and nothing else. It has nothing to do with the reality for it doesn’t offer anything for free.

Download a so called free logo builder and you will be then asked to pay a certain amount to unlock the rest of the features. So, if you think it is giving anything you for free then clear your mind. Secondly, it contains images in the form of a clipart which of course renders very bad quality results. Just search for clipart and graphic images compare them both and you will see a very big difference in both of them.

So can you manage your brand mark identity to be formed using a clipart image?

Of course not if you are really serious about your corporate identity and business image. You even don’t know how many people are currently using that particular software. This also increases the chances that your competitor might be using it as well, what do you say?

Therefore, you need to weigh all the pros and cons of a situation before you finally decided to opt for something.

Tuesday, May 3, 2011

Should You Use Psd Or Bmp File Format For You New Brand Mark Identity?

Do you know which file type should be used for which kind of file? What is the best way to find out the answer to this question?

Well, there are hundreds of file formats that are being used by common people and professional graphic designers but most of the time, due to lack of information, one ends up on file formats that is totally unsuitable for the file a person is using.

Basic purpose of a file format is to get it recognized and read by a particular browser, software or application. There are so many qualities and features of these file formats like JPEG can offer more than 16 million color pallets while other cannot.

We are thus going to discuss two file formats and best suitable instances to use them.


Logo PSD is an acronym for Photoshop document which are often used by professional graphic designers. Files thaLinkt are raster based have lots of layers and different channels created on Photoshop often get saved in this file format. Photoshop is one of the easiest graphic design software that is used by many graphic designers and often people who don’t want to spend their hard won cash on a small brand mark identity. This file format supports almost every image modes including bitmap, RGB, LAB, duotone etc. Photoshop can be a great option if one wants to convert PSD files to TIFF, BMP, PNG etc. PSD is very much suitable for logo designing.


Logo bmp is a bitmap file which is of course known to everyone. It is basically pixel based files. It cannot be an alternative of PSD although Photoshop does support BMP files. You cannot create a logo design on BMP file format because of the fewer features it offers. Bitmap only affirm RGB colors and 1, 4, 8 and 24 bits per channel that is of course very less as compared to the other file formats.

Therefore, bitmap files are only suitable for the pc buttons and icons that are obviously low end art ideas. Due to the low channel support, many of the graphic designers often discard the idea of using Bitmap to create logo design files.

Therefore, bitmap can be only suitable for regular computer users and not the trained graphic designers.

Hence, if you are a graphic designer and want to come up with a brand mark identity then you must seek out knowledge and guidance about different software and their file formats so that you can easily craft a corporate identity. Same advice is for the business owners who want to get their corporate identity.

Monday, May 2, 2011

Eight Important Features That You Should Know About Logo Jpg File Format

Every person who knows a little about computer usage will be familiar with JPEG or JPG file format. Due to its user-friendliness, this file format is not only supported by every single computer user but also big and professional names in graphic design industry.

The reason is that their clients can easily get access to their logo designs. Logo jpg is an acronym for joint photographic expert group which has created the standard and maintained it in spite of so many kinds of file formats being used today. Still nobody can underestimate the power of this particular file format.
It offers the following basic facilities to its users which gives it an edge over the other file formats.

1-JPEG supports more than 16.7 million colors that are enough for any user to get a picture perfect image. Basically, this file format was introduced to cater photographic images.

2-It is capable of storing 24 bits-per-pixel which is again enough to ensure a great quality picture.

3-It can be the best option to compress full color or grey-scale images especially graphic images.

4-JPEG is very unique from the aspect that it compresses the images based on human eye requirements.

5-It offers large compression ratios which are very good for transferring the files easily.

6-You may be not required to edit the pictures before printing which is again the best quality of logo jpeg.

7-It is one of the most common file formats that are being used. Therefore, it is supported by almost every graphic design software, web applications and browsers which makes it even easier for people to use it.

8-Only joint photographic expert group can offer three different file formats and that are:

Baseline( Standard):

This file format is recognized and supported by almost every web browser


Better compression with properly optimized colors renders this file format an edge over the others.


This file format creates a file that is gradually displayed as the downloading continues. Therefore, it looks as if the image is downloading much faster than the other file format versions.

There are some disadvantages as well that this little file extension brings with it such as lossy compression in which some form of original data is discarded.
Therefore, it is essential that one knows his or own requirements and decide the file extension on the basis of them so that he doesn’t face any problem in the end. It is said that JPEG file formats are best suitable for photographic images while other file formats like GIF would be more suitable for images involving sharp curves.

Sunday, May 1, 2011

Five Different Logo File Formats That Are Used By Graphic Designers

It depends on a graphic designer if he will deliver you with file format that you can easily use but often times this is not the case. A client usually doesn’t know about the technical aspects of files and their extensions which eventually confuse them. Sometimes they don’t even have appropriate software to use plus they don’t know the file conversion.

Here is some typical logo file formats that will help you understand how to use them, when to use them and which software would recognize and support them.


Encapsulated post script is the standard. Graphic designers uses them in order to import and export postscript files. EPS files can bring in great many advantages for a designer as it can contain a picture perfect combination of graphics, text and images. Postscript files are more versatile form of expression which renders a great room of creativity for a professional graphic designer.


Joint photographic expert group- JPEG is a widely used file format which is often considered perfect for picture perfect display of images and photos. Likeability has increased a lot of JPEGS since the day of its inception because of the high-end quality transparency and animation it offers. Another file format that is commonly used by not only graphic designers but regular computer users is GIF that has all the same capabilities like the way JPEGS have.


TIFF can be good for the images that are planned for future printing purposes. Printing demands high end graphics and this is wholeheartedly served by TIFF. This file format which is an acronym for tagged image file format not only supports LAB and RGB but CMYK colors which renders a clear and complete vision.


And who can forget PSD which is an acronym for Photoshop document is an all time favorite of all the contemporary graphic designers. This is basically done on Photoshop which is well known graphic design software. It is raster based which is based on lots of layers and channels designed on Photoshop are saved in this particular file format. It supports almost every image mode including RGB, duotone, LAB etc. Photoshop can be the best software if one wants to convert PSD files to TIFF, PNG, BMP etc.


Adobe illustrator simply known as AI is another file format for graphic designers when it comes to graphic designing for it provides an extra room for editing. Furthermore, you can expect a high quality printed material in the end.

Therefore, now you know what are the different file formats that are preferred by contemporary graphic designers especially when it comes to logo designing?