Every year, tabloids reports of the huge amount of cash spent on corporate logos demonstrating the degree of domination it is experiencing over the modern-day marketing trends.
What is it with these big brands? Are they a fool, lacking common sense or they like exhibiting their power or monopoly on the market?
OR
Are they having a good deal?
It is important to understand the importance of company logo designs before we reach out to any conclusion pertaining to the above questions.
It is a brand mark identity of a business which is often misconstrued by those flagrant tabloids. There is an image of every business or company whether it’s a home based sewing business or IBM. The image could be good or bad but it will have it no matter what. In short, we can say that a corporate identity is an image through which a company is perceived.
All the components through which a company is recognized are described by a corporate identity. It is a company’s individuality that set it apart from the rest. This is what a business identity is all about, now we will seek to understand why big brands like investing a heap amount of money in them?
An image of a company has to be positive if a business wants to attract customers towards itself and here a corporate identity plays a major role. The image of a company is further polished to be presented in front of the target audience. Two genres of companies are inclined towards getting a brand mark:
1- Small businesses
2- Multinational firms
By and large, small business owners believe that primary effect, a term coined by psychologists for the first impression should be well. This primary effect is very important if one wants to leave a long lasting impression on the minds of the customers.
On the other hand, multinational firms think through the lens of a more clever business person. They believe in buying a carefully designed face rather than just a small piece of graphical representation. It thus becomes a brand, an identity, recognition like never before. This is why reason, they never hesitate in investing huge amount of money for they have enough at stake to come up with a properly done corporate logo designs.
Thus, Prada, Gucci, Armani etc. haven’t bought a logo but a face that is distinguishable, distinctive, and recognizable by any individual. A face that is culminated after such an extensive amount of hard work from the beginning to the final delivery will obviously call for a great deal of investment as well.
I hope that you have got the long awaited answer to your questions.
Wednesday, April 13, 2011
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