Before dining at a place, customers first scrutinize the environment of the place, and the type of eating items the restaurant is providing. These are the two main things that will guide you in the creation process. Your brand mark should illustrate the type of eating items you are offering, and the environment of the dining place.
The main purpose of creating a brand mark is that by just looking at the food logo designs people must know the type of products and services are being dealt with. By looking at the elements and objects of the brand mark, they must be able to understand the type of eating items they can expect at your place and the type of environment that you have set up.
If you are making a brand mark for the first time, you must not have enough ideas or knowledge of how to make it. I would suggest that first you study all the brand marks of famous restaurants and hotels, and decide how your emblem is going to be. Study the elements they have applied in their drawing, and see how these elements are relating to their services and food menu. Relate every detail of the drawings to the restaurant: colors, use of gradients if any, textures, images, symbols, text style and font etc.
Don’t include too many complex patterns in your brand mark. Always remember, simple patterns are easier to remember and recall. Too many complex text styles or images will make the meaning and message of the brand mark unclear. You must keep in mind that you are not the only one in the industry who is providing this type of eating items and services. There must be tens others to give you competition. Your brand mark must be able to set your restaurant apart from all the others. If your business icon also contains all the common features, the public might not be able to notice it in the crowd.
Making a perfect logo is not an easy task. There are many elements involved with the process of making a brand mark. If you have opened up a whole food store, then your whole food logo must contain all the elements relating to whole food. If you are using picture illustrations, then you must show whole food and related food items in the images. So that when look at your brand mark they immediately understand what type of eating items your store is dealing in.
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