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Monday, February 22, 2010

What keeps your Web Banner Alive?


Is web banner meaningful to advertise the business? Of course web banner serve as a great tool for any business to advertise products or services. But all web banners aren’t eye catchy as each banner isn’t designed by the professionals. Pro fessional banners posses some characteristic elements and advertise the business in style. Those elements which keep the web banner alive include:

1. Banner Punch Line: Web banner design punch line should be small and catchy to make your prospect interact with it and pick something out of banner design phrase.

2. Supportive Text: Text supporting the web banner should be used in contrast with the punch line. It should be informative and practical to make net surfer smile at your banner.

3. Relevant Content: Web banner should contain the relevant content to your business or service. E.g. if you sale electronic products online; then your banner should contain information regarding electronic products or a picture of an electronic item.

4. Brand Promotion: If your banner is just an advertisement to promote your business; then you must display your logo with the web URL to promote business online.

5. Call to Action: It really works for a banner. Statistics show clich├ęs really works well for a banner; therefore it should be displayed in a way that user interact with it.

6. Banner’s File Size: Keeping the banners file size minimal make them easier to optimize.

7. Animated Banners: Animated banners should run for at least 10 seconds but they should display in a way that user make some meaning out of the animations. Animated banners are 30% more effective than static banners but these large size files can’t be optimized easily. It’s a better option to use flash animations rather GIF animations for a web banner.

8. Where to use the blue underlined texts? If you know that web banner would be displayed on a web page with white background, and then you should create a banner with blue underlined text, preferably not anti-aliased, written in common fonts such Verdana. The banner thus "merges" into the web page looks like a part of the content. It’s tricky but beneficial for the web banner.

Conclusion: It’s wiser to use 6-10 banners at a time to run add campaign of your business successfully and they shouldn’t be blurred. Banner design with a sharp line art influences the user.

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