Monday, January 25, 2010

Describing Logo Design and Logo Designing in a Simple Way

As a student of new media marketing, I am required to write essays covering all areas of marketing separately. Having been assigned a new topic, I was wondering how to describe logo design and logo designing on a dusky November morning. Although it is not rocket science do a write up on the subject of logo designing but it seemed that words were not matching thoughts at that time. Suddenly, while having black coffee in small sips, I recalled a story from my childhood days and bingo, there it was. Thinking of that story gave me the idea and I went on to write the following words.

A logo design may rightfully be defined as a picture of a person or institution. It reveals the identity of the subject it represents. In today’s world of capitalistic approach, a logo design is utilised as a means for promoting one’s image as well as deriving commercial advantages.

Logo designing can be described as an expressive form of modern art. It is just like a painting or portrait of a person. In the early days, having personal portraits made by painter artists was a fashion in high society. In modern times, having an impressive affordable logo design is more rewarding fashionable for individuals and companies.

This is a world of specialisation and almost every form of work has now become an exclusive field of occupation. Likewise professional logo designing is now considered to be a valuable vocation. All commercial concerns or even non profit organisations now turn to expert logo design service providers for their requirements of logo design.

This article has been written by a senior design consultant at Logo Design Consultant, a custom logo design company also providing web design service, cheap banner design, business brochure design and custom business cards.


  1. As we can see from the likes of ‘Gucci’ or other high end designers, the logo or identity and what it communicates is almost more important than the clothing itself.

  2. I really like the original logo. I like the bold blue color in the background. It adds color to your blog.