Monday, October 22, 2012

The Tales Behind Car Logo Designs

We care about cars more than we care for ourselves. And frequently, the primary thing we care about is the brand, represented by the logo. A few of these car logo designs are well-known all over the world, instantaneously familiar at a moment's notice. The Chevrolet bow-tie, the Ferrari prancing horse, the Mercedes Benz three-pointed star, they symbolize the brand where their products are discovered. Now, we show the not so famous tales behind some of these famous logos, in no specific order. We have deliberately not incorporated logos that are clear, for example those that comprise the name of the brand - Honda, Ford, etc.

1. Mercedes Benz: Two German car makers, Benz & Cie. and Daimler Motoren Gesellschaft, combined in 1928 giving rise to Daimler Benz Co. The well-known three-starred logo was initially designed by Gottlieb Daimler in 1909, and afterward featured on Daimler Benz cars. After Daimler's death, his associate, Wilhelm Maybach, took over the corporation and sold numerous Daimler cars to rich entrepreneur Emile Jellinek, who afterward paid for expansion of novel line of cars named after his daughter Mercedes. Therefore, the name. The logo is designed to symbolize the brand's "supremacy of the land, the sea, and the air."

2. Ferrari: The well-known "prancing horse" logo has its genesis in a chance gathering between corporation founder Countess Paolina and Enzo Ferrari, mother of Count Francesco Baracca who was a champion of the Italian air force and inured to paint a horse sideways of his planes.

3. Chevrolet: The Chevrolet bow-tie logo is very simple and most famous business symbols in the world. It was initially used in 1913 and there are clashing stories on its source. While one theory goes that it was stimulated by a wallpaper prototype observed by co-founder William Durant.

4. Subaru: The name of the corporation is actually the Japanese conversion of the Pleiades star cluster, which also implies "to gather together." Subaru is a separation of Japanese transport corporation Fuji Heavy Industries (FHI). The name refers to the five organizations that worked together (Omiya Fuji Kogyo, Tokyo Fuji Sangyo, Fuji Jidosha Kogyo, Utsunomiya Sharyo and Fuji Kogyo) to create FHI. The logo symbolizes the group.

5. Audi: The organization’s name is based on the name of the creator August Horch, meaning listen - which, when interpreted into Latin, becomes Audi. Horch had initially founded Horch Automobil-Werke, from where he was pushed out before creating Audi in 1899. In 1932, Audi combined with Wanderer, DKW and Horch to create Auto Union.

6. BMW: Improving this list is drivers' preferred BMW. The contraction means Bayerische Motoren Werke AG (Bavarian Motor Works). The two layered round BMW logo, also portrayed as a roundel, has been translated to symbolize a rotating propeller.

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