A logo is basically an illustration of your entire company image. A professionally designed logo attracts attention, and leaves an everlasting impression in people's minds.
Following are the benefits of having a great logo design:
1. Creates A Business Identity:
One of the most prominent identity items for any business is the logo, as it appears on almost everything: business cards, CD labels, signs, brochures etc. Your logo or Corporate Identity is how your customers will identify you from your competitors.
2. To Attract More Clients:
A good logo attracts people and generates interest. Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision. It should be eye catching and easy to read.
3. To convey that you are reputable
A logo and professionally-printed materials show that you are committed to both your business and to your clients.
4. To Brand yourself:
If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.
5. Makes Your Business Memorable:
Forty percent of people better remember what they see than what they hear or read. Your logo should create a good impression on customers and it should be easy to read so they can easily recall it when they want to buy something.
6. Generates Trust:
A good logo will help you to generate trust and brand recognition which is vital to your business. Having a good logo design will help to enhance the credibility of your business.
7. Define your objective:
A logo provides a visual representation of your business which includes what your objective are and your company mission.
8. To Stand out in your field:
A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program.
These reasons will give you enough motivation to create a logo design for your company. It will promote your business and increase your sales. It will differentiate you from your competitor. It will increase your chance of earning venture capital.