Monday, October 31, 2011
Sunday, October 30, 2011
Friday, October 28, 2011
Thursday, October 27, 2011
“I told Whiteboy the idea and he drew up the Griffin Brand mark. There was never a doubt from day one that we would use that brand mark and name to represent us.”
- Ralph Sinisi
Branded racing bike riding has been a great success since their first debut in the 1970s. The desire to ride bikes in free style and perform amazing bike stunts has invaded our computer screens in the form of online games, available for free on the net.
With this reputation, the brand needed a brand mark to represent itself to the world in a more dramatic way. For that they required a brand mark that will dazzle the world with its looks. They wanted a strong and bold presentation of themselves. So, after a lot of brainstorming they settled on an animal logo BMX - an eagle with horns!
They wanted something that will represent all the qualities of their brand and of the bikes as well. They wanted depict strength, speed, and innovation! So, an eagle with horns seemed as the best idea. It was actually a mixture. A mixture of an eagle and a bull, I guess. But, it did the trick!
The brand mark was so popular that it was worn as tattoos, and on t-shirts! It gave the riders more value and a sense of priority. It played well, very well. This figure was used to describe anything crazy related with the riders and racers.
The brand mark described everything from wildness to speed. These were the qualities common of all the riders and racers of the branded bikes. The wild animal logo of an eagle with horns made them look cooler. So, they started wearing them on tee fronts. These bikes got a lot of promotion and publication because of the brand mark. This means that the creature brand mark performed very well and was an instant success.
The eagle portrayed speed, and the bull’s horns were meant to portray aggression and strength. The purpose of the brand mark was to make the riders feel that they will feel like an eagle soaring in the sky as soon as they mount the bike and ride it. This is why it was also used in big races. The brand mark increased the familiarity of the brand and gave it a name of its own, a name that cannot be forgotten very easily.
The brand didn’t need to remake their brand mark because it was imprinted in the minds of the customers and they loved it.
Wednesday, October 26, 2011
Tuesday, October 25, 2011
There’s a new trend in fresh artists. The trend of going overboard in the pursuit of making outstanding Architecture logo designs. It is true that the icon should be attractive and eye catching, but this does not mean that you over do it with styles and colors.
If you really want to grab the attention of the viewers and potential customers, then your icon must speak the appropriate language. This means that your business icon should be able to convey the intended message properly. Too much styling and too many colors will make the business icon ambiguous. The intended message will be confused.
A company’s success depends on its reputation in the market. And a new business has to build its reputation in the industry. And for that you will need an instrument, or a tool, that will communicate your efficiency and sincerity with work to potential customers. Your business icon will have to follow some rules if you want it to successfully survive in the industry.
First of all, it should be clear and understandable. The viewer must understand and predict the message of the brand mark when he first looks at it. He doesn’t have to concentrate on its message, or put a lot of strain on his mind to get the meaning of the brand mark image. For that you will have to keep you brand mark as simple as possible. Don’t include many swirls and waves. And use simple fonts. Moreover, the image should also be simple and clearly visible when black and white. Keep the lines of the image moderate, and try not to include too many details in the image.
Once your brand mark is ready, you are ready to show off in the vicinity. You can be sure that your objective of creating a brand mark will be accomplished. Your emblem will be one of the best Architect logo. In the world of such tough, severe competition, it is hard for a new idea to survive. You’ll be surrounded by many unique, good, and innovative brand marks. But your challenge will be to produce something that surpasses everything and stands at the top of the heap. It must be unique among all the others, yet very simple and understandable. It shouldn’t consist of any such feature that is common in all the others. Only then will the customers will be able to notice your brand mark and differentiate it from the rest.